Christine MerrittPresident
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January 23, 2020
Christine Merritt, Ohio Association of Broadcasters: "People want the sense of belonging and immediacy that they get from radio."State broadcast groups like the Ohio Association of Broadcasters play an important advocacy role for radio. What message resonates the most when it comes to the power of AM/FM radio?
Christine: Radio’s resilience is the message that resonates for me. Throughout the last 100 years, radio stations have been a reliable and trusted source of news, information and entertainment. While there have been numerous challengers and new additions to the audio eco-system, radio is adapting to ensure that we continue informing, entertaining and connecting with our listeners and users wherever and whenever they want us. Today, radio remains the #1 reach medium of any media platform in terms of how many people we touch every day.
The commitment to local communities is also a critical component of radio’s resilience. Every day, there are countless examples of stations supporting and engaging their communities - raising funds for those in need, increasing awareness about critical issues facing the community, bringing the community together in the aftermath of a tragedy, or celebrating the accomplishments of a local team. People want the sense of belonging and immediacy that they get from radio.Read full article » Comment on this article -
December 12, 2019
Dan Vallie, National Radio Talent System - "Young talent goes after it and wants it as bad as we did when we were getting in."
The National Radio Talent System helps cultivate the future of our industry by encouraging college students to pursue a career in radio. As you talk with young people, what themes consistently emerge about their interest in radio? Dan: In many ways, it has not changed ...
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We're once again in the midst of the annual extravaganza known as Christmas music. What makes this such an important programming strategy for many stations? John: Broader audience. Love the brevity. For all the positives associated with going Christmas, stations are ...
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October 17, 2019
Keith Hill, The UnConsultant, "The tighter the library, the more certain you can be of every song."
For decades, radio has proven to be resilient. With the growth of digital/social/mobile platforms during the last 10-15 years, what programming strategies have emerged and helped radio maintain its audio dominance? Keith: Think of radio as the really gigantic fish and ...
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September 19, 2019
RJ Curtis, Country Radio Seminar: Country Music by Ken Burns: "This film is intoxicating and addictive."
What's your reaction been to the "Country Music" documentary by Ken Burns? RJ: This film is intoxicating and addictive. It's the book I can't put down; an obsession. I'm glued to every word, fascinated by the images on screen, and mesmerized by the artists they recruited ...
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September 5, 2019
iHeartMedia EVP/Programming Tony Coles: "Our stations know how to mobilize quickly and respond instantly."
iHeartMedia has stations from Miami to the Carolinas. With Hurricane Dorian placing such an unusually large part of the country in harm's way, how are your hurricane preparations different for coastal vs. inland communities? Tony: The overall focus is the same. Provide ...
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August 21, 2019
RCS Worldwide Pres./CEO Philippe Generali: "Great programmers are not afraid of data ... but this never replaces the creativity."
You have a unique global perspective on radio. Can you highlight the key strengths of radio that transcend language and geography? Philippe: In various countries, radio is measured differently. Electronic measurement (as in the top U.S. markets) is spreading slowly ...
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WRAL (Mix 101.5)/Raleigh, NC is proud to be a live, locally owned station. Can you describe the impact you’ve seen from DJ U, where your evening talent, Doug Miller, puts a local kid on the air, each Thursday from 7-7:30p? Michele:We have gotten great response from DJ ...
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In your research across markets and formats, you've seen firsthand the impact radio has on listeners. As you look at the feedback, what themes consistently emerge? Warren: When it comes to the research we conduct for radio stations, while things have changed dramatically ...
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Contesting and on-air giveaways are baked into radio's DNA. Whether it's a $25 gift card or a brand new car, listeners love to win. What makes radio so good at incorporating contesting into the listening experience? Rachel: Radio offers a unique opportunity to integrate ...
