Jeff DaulerCo-Host, The Jeff and Jenn Show
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December 6, 2018
Jeff Dauler, Co-Host, The Jeff and Jenn Show, Star 94.1/Atlanta: "Walk with more swagger and claim a bigger slice of the advertising pie."What's the best part about helping your listeners jump start their day?
Jeff: I take a lot of pride in being able to provide some escape to listeners from their hectic and stressful lives. We live in a world of constant streams of input. I like knowing that The Jeff and Jenn Show is consistently funny and stress-free, with cornerstones of laughter and kindness and gratitude.
Jenn and I set out to create that type of show when we launched in March of 2016, and when Jenn's youngest daughter was diagnosed with cancer a few months later, the importance of that mission was forged in steel. Everyone has stressors. Everyone deserves to escape those. I want to be part of that escape.
There's a lot of talk about influencer marketing. How do you view your role, as you connect your employed audience with advertisers?
Jeff: Radio was social media before social media existed. Successful stations and personalities have always had communities form around them and good advertisers know that leveraging those networks is the easiest way to drive spending. Two decades ago, it was twice-a-month appearances at the car dealership, because that was where a listener could ‘meet' the voice on the radio.
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