Brian 'B' PaizSVPP
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January 15, 2019
10 Questions with ... Brian 'B' PaizBRIEF CAREER SYNOPSIS:
- Attended East Carolina University and started college radio at WZMB
- WPEG (Power 98)/Charlotte 1998-2000 MD/on-air
- WPRW (Power 107 )/Augusta, GA 2000-2001 APD/MD
- WMNX (Coast 97.)/Wilmington, NC 2001-2004 PD
- WLZN (Blazin 92.3)/Macon, GA 2004-2005 Dir./Urban Programming
- WIBB-WRBV/Macon, GA 2005-2007 PD
- WXBT (100.1 The Beat)/Columbia, SC 2007-2010 Brand Manager
- WRHD-HD2 (Fresh 97.9)/Greenville, NC 2016-2018 Brand Manager
1) What's your approach to programming a Mainstream Urban station and an Urban AC?
A combination of using research and gut. The Mainstream Urban format is quick moving. You have to be able to stay up on the music and trends because social media and Internet, etc. moves much quicker than in the past. I also rely on my team to help with that. On the Urban AC side, the demo has gotten younger, in my opinion, so you have to make sure that you are not too "dated." A 42-year-old woman loves late '80s and '90s records because that is what she grew up on, but will also listen to the mainstream side because she still likes Drake, Kendrick Lamar, etc.
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January 8, 2019
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